Saturday, September 28, 2013

Face To Face: The Forgotten Social Network


These four acts of real-life social networking can help bring in new leads and loyal customers. Better yet, mix the real-life social network with the one online for an even bigger boost.
In a decade where everybody is on at least one social network, it's easy to forget that once upon a time people did their social networking face to face. That's a bad thing to forget, since a Forbes study reveals that people found face-to-face interaction more persuasive and trustworthy than interaction via the Internet by a margin of 80 percent.
This isn't to say you should abandon your online social media platform. It's still the most cost-effective way to reach new people. You just need to remember that it's best used as a means to get face time with new prospects, not a replacement for it. Ready to get out from behind your computer screen and meet some people? These tips can help.

1. Join the Chamber of Commerce

Your local chamber of commerce hosts multiple classes, meetings and presentations every month, attended by your peers in the community. This is indispensable if you offer business-to-business services and still highly valuable if you do most of your business with the public. In either case, you'll be forging those closer relationships and establishing the trust that makes face time so powerful.
Bonus points for not only attending a class, which most chambers offer, but also teaching one. Attending builds your skills in areas you're not yet an expert. Teaching shows everybody why they need to buy from you.

2. Break Out Your Dating Moves

No, that doesn't mean putting on your v-neck shirt and trying out cheesy new pick-up lines. But meeting and creating relationships with new prospective business partners can be a lot like meeting and creating relationships with a new prospective romantic partner. Use all the best practices you use (or used to use) on a first date. Be polite. Talk more about the other person than you do about yourself. Never wait for a "second date" to show off your best talents, because without them, that second chance won't come.
Bonus points for not using the classic "wait three days to call" dating doctrine. Follow up with an email or social media ping that day, or the following morning at the latest.

3. Dress the Part

Every face-to-face meeting has a dress code, and the dress codes differ. A business insurance conference in New York City requires different dress than a writers' conference in Eugene, Oregon. The more you "go native" for whatever kind of mixer or meeting you attend, the more comfortable your fellow attendees will be with you. If you're not sure how to dress, check the event's website for photos of the last event by the same group.
Bonus points for dressing the "part +1." Dressing slightly better than everybody else gives you an air of authority and success ... but only go slightly better, otherwise this will backfire. Wear slacks and a polo to a casual event, not a suit. Wear a suit to a business casual event, but not a tux.

4. Go to the Other Conferences

A writer who goes to a writer's conference will meet a lot of peers and learn some valuable things about the trade, but very few people, if any, will need his skills. That same writer who goes to a trade conference for self-employed plumbers will be the only writer in a room full of people who need his skills. The same goes for whatever your business offers. 
Bonus points for presenting at that other conference. Even things that are trivial to you and your competitors or peers will be new and exciting to people in other fields. It makes you look smart, and introduces you to everybody in the room all at once.
When you get home from your face-to-face networking time, jump into social media to make the connections that let you capitalize on what you accomplished in person. Neither sort of social networking is better or worse than the other, but the combination of the two is more than twice as powerful as either one alone.

Thursday, September 19, 2013

10 Siri Tricks To Help You Be Your Most Productive Self



Apple's sassy assistant Siri can be the biggest productivity booster ever. Dial up your patience for a few days, and try these easy tips. Once you do, you may never go back to life without Siri.
There are literally thousands of commands you can issue to Siri, the “intelligent” voice-activated assistant built into Apple’s iOS. I say “intelligent” in quotes because for many people Siri is anything but. Siri can be, in fact, completely useless.
The first couple of times Siri stumbles on a command, or simply times out, you cuss it out and never launch it again. At least, that was my experience. That’s until I wondered whether the problem was actually me, and not Siri. I know this sounds like a bad breakup line, but I’ve been spending some time trying really, really hard to make it work. I’ve been tweaking settings, learning commands and patiently correcting Siri when there was a hiccup.
The results have been pretty good. It's not perfect, but it is a lot better. I found that keeping it simple is the best approach. Nothing too ambitious. Siri can find flights or book restaurants, but I tend to use her for everyday tasks—the productivity stuff, in other words.
And for a lot of it, Siri is simply the best. There is no easier way to set a reminder, add a meeting to your calendar, start calls or send messages. You speak, she does it. For example, after you park your car and feed the meter, try saying “Set a one hour timer.” It’s much, much easier than doing it manually.
A small commitment spent learning how to use Siri can pay off big dividends. Siri has lived up to its promise and truly made me more productive.
If you've dismissed Siri due to frustration, or never even gave it a shot, I have 10 simple tips to help get you started. Try them. Once you work out the kinks and get in the habit of using Siri, you'll wonder how you ever got by without it.

1. Make Siri A Habit

The biggest hurdle was forcing myself to use Siri. Every time she failed, I just gave up and did whatever it was I was going to do manually. However, by forcing myself to launch Siri every time I went to type something, I soon got into the habit.
Instead of opening the Messages app, I now say “text my wife,” and I’m usually done in a fraction of the time this used to take. Next time you start an email or search for a contact, force yourself to use Siri instead. It takes about a week to get into the habit, but it’s worth it.

2. Use Raise to Speak

Most people hold the Home button for two seconds to bring Siri to life, but there’s a better way to use Siri in public. Raise to Speak launches Siri when you lift your iPhone to your ear, and you are "not" making a phone call. Her voice comes out of the earpiece, not the speaker, and you look as though you are making a regular phone call when you speak to her.
If Raise to Speak is off, go to Settings > General > Siri and scroll to the bottom. There you’ll see the “Raise to Speak” button, which you can switch to "on."

3. Set Up Your Contacts

Make sure to tell Siri about all your most important relationships. You can do this manually in Contacts by selecting your own contact information and filling in the slots for “wife,” “daughter,” and so on. A quicker method is to tell Siri directly: "Joe Bob is my brother.” Just make sure the name is already in your contacts. Say “Yes” when Siri asks you to confirm. This is a great and natural way to contact people: “Call my boss” or “text my assistant I’ll be 20 minutes late.” You can even add custom labels like “accountant” or “lawyer.”
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4.  Add Phonetic Spellings And Nicknames

Siri stumbled over my daughter’s name until I added a phonetic spelling to her Contact card. In Contacts, find the person with the troublesome name. Hit “Edit” and scroll down to the bottom. Hit the button that says "Add New Field” and select "Phonetic First Name" or "Phonetic Last Name," depending on which one Siri can’t recognize. Now when you ask Siri to say or recognize a name, she'll get it right. You can even do this for place names, like favorite restaurants or places with hard-to-recognize names. Palace of “Ver-Sigh,” for example.
Another useful trick is to add nicknames to contacts. Using a nickname to call someone or send a text is a great, natural way to do things. Again, find the contact, hit “Edit” and “Add New Field” and select “Nickname.”

5. Calendar

It takes some getting used to, but using Siri to manage your calendar can be a big productivity boost. Adding new events, for example, can be a lot easier with Siri than any other method, including typing on your computer. The main trick is to include as much information as possible in the command. A rookie mistake is to say, “Schedule a meeting for tomorrow,” to which Siri responds with a query about what time? Better to say "Schedule a meeting with Joe Bob tomorrow at 11a.m." If Joe Bob is in your contacts, he will even receive an email invitation.
Siri has quite a lot of smarts. If you make a mistake, you can easily fix things by saying "change the time" or simply “cancel.” If there is ambiguity, Siri will ask questions to clarify the time or location. She is aware of conflicts with events already on your calendar, and can respond intelligently if you say “Cancel the 5 p.m. appointment” or “Reschedule my meeting on Thursday.”
Siri is good for searching your calendar or changing specific events. She understands “What appointments have I got tomorrow?” as well as “Cancel my doctor’s appointment on Friday.” 

6. SMS

I use Siri a lot for sending texts, my preferred way to communicate these days. Again, the rookie mistake is to say simple, “Send a text.” If you don’t specify, Siri will prompt you for a name, phone number or email address. Better to say, “Tell Joe Bob I’ll be 20 minutes late,” or “Text my mother that we arrived safely.” The keywords are “Tell” and “Text,” which alerts Siri to send an SMS message. In the car, you can ask Siri to read arriving texts out loud, and then respond: “Reply that I will be there shortly,” all without taking your eyes off the road.

7. Email

Using Siri for email is a bit more involved than sending SMS texts, but again it’s useful for situations like driving. Siri understands “Check Email” and will respond with a list all of your latest messages. You can respond by saying “Reply to saying .” You can even email multiple recipients.
When using Siri to send an email, the important keywords to use are: “send”, “about” and “say.” This way you can rattle off the recipient, subject line and message body in one go: Send email to about and say . So, to send an email addressed to “Joe Bob” with the subject of “Las Vegas” and the body message of “You up for a trip to the desert this weekend?” you would simply say: "Send email to Joe Bob about Las Vegas and say You up for a trip to the desert this weekend?"
Siri will confirm if the message is ready to go, and you simply respond “Yes” or tap the “Send” command on screen.
It can be quite a mouthful, but it is considerably faster than the laborious question and answer method of using Siri with a standard “Send email” command.

8. Location-Aware Reminders

To-do lists never work for me because I always forget to check them. Not so with a reminder that pops up at a particular location. It’s dead easy to tell Siri: “Remind me to get milk when I leave.” And when I step out of the door, the reminder pops up. There’s no need to tell Siri my location thanks to GPS.   
There are lots of situations you can use location-aware reminders: “Remind me to feed the fish when I get home,” or “Remind me to say happy birthday to my boss when I get to work.”
I find it useful for errands: “Get coffee at Martha Brothers” (my local coffee shop) or “Drop clothes at Locals Dry Cleaners.” Then when I pass the dry cleaners on the way home, a reminder pops up. Of course, you have to put the addresses of the coffee shop and dry cleaners into your contacts and turn on Location Services in Settings > Privacy Location Services.
To add addresses to your contact book, say “Find Walgreens,” then hit the red pin in the map and select the “Create New Contact” button to add it to your contacts.

9. Use The “Information” Button

When Siri is invoked, there’s a small “i” icon (for “Information”) in the bottom left corner of the screen. It’s very easy to overlook, but tap it and you’ll discover a big and useful library of tips for using Siri. They are arranged by App or task: Phone, Messages, Calendar, Restaurants, Movies, Notes and Settings. It’s well worth spending some quality time here, familiarizing yourself with features like finding the easiest way to get a trivia answer—simply by saying, “Google the war of 1812.” 

10. Fix Mistakes And Keep Going

Perseverance is one of the keys to getting Siri to work over the long haul. Apple claims that Siri gets better the more you use her. She does this by listening for your dialect or accent, and categorizing you against all the accents she understands. The more people use it, the more accents she understands and the better she is able to understand you, the individual. Or so Apple claims.
On a personal level, you can help her better understand commands by manually correcting mistakes. After issuing a command, check the speech box showing what you said. Siri frequently underlines in blue any words she misheard or can’t understand. Hit the underlined word and a dialogue pops up with some alternatives, which are often correct. I found that Siri often stumbles on the same commands and that training her to recognize correct words pays off. Of course, it’s inconvenient, but her transcription errors are far more infrequent after a little training.

Wednesday, September 18, 2013

5 Killer Old-School Marketing Tricks


When it comes to marketing, the old tried-and-true methods combined with new technologies can pack a killer punch.
SEPTEMBER 10, 2013 
In this brave new world of communication, it can be easy to put all your marketing muscle into the newest "shinies" like Google+, Vine or Twitter. These are all powerful, cost-effective tools; however, you shouldn't focus solely on what's new. Some of the old-school methods are just as compelling, and effective, as they always have been.

For an even stronger punch, try combining the two—modern technologies and old-school marketing tricks—to arm yourself with seriously killer marketing tools.

1. Word-of-Mouth Marketing

Word of mouth remains the most trusted form of marketing available. People trust their friends and family in ways they'll never trust even the most brilliant advertising campaign. Reward your loyal customers for bringing new people into the "family" and encourage your staff to spread the news among their contacts.
Killer Marketing Opportunity: Exponentially increase your referral reach by incorporating a referral program into your email marketing lists and social media efforts.

2. Personal Connections

This can't be the first time you've heard that people find the modern world impersonal. Whether they're being given a case number by a customer service rep who can't be bothered to learn their name, or placing an order with no human contact, customers miss feeling like a person. Creating even a small personal connection will make you memorable in the best possible way.
Killer Marketing Opportunity: Use contact tracking software to remember birthdays of your clients and reach out with a personalized note via social media.

3. Postcards

We're not talking about direct, unsolicited mass mailing postcards here. Those are expensive for you, annoying for the recipient and bad for trees. Instead, we're talking about a personalized postcard you send to a customer to thank him for a recent order, tell him about an upcoming event he might be interested in, or some other similar message that indicates a real connection.
Killer Marketing Opportunity: Use online printing services to produce a limited run of a truly beautiful postcard. Prestamp them and keep on hand to send out as a standard step in your order process.

4. Face Time

Local networking is still the number-one way to get solid customers who stick with you year after year. Social media is great for maintaining a tenuous connection, but it pales in comparison to the power of sitting next to each other at a local meetup, chamber of commerce meeting, industry conference or fan convention. Sure, it's a bigger time footprint than updating your Facebook page, but it's worth the extra effort.
Killer Marketing Opportunity: Find fun meetups and conferences in your area that aren't for your industry, but are for industries that need your services. If you sell accounting software, the local Accounting Software Association meeting will be light on good leads ... but you may be the only one of your kind at the local Small Business Association get-together.

5. Radio

TV is effective, but out of the price range of many small businesses. Print works, but is often too diluted. Radio has historically been, and remains, among the top values for a small-to-medium business's advertising dollars. Don't limit yourself to ad spots, either. Most local radio shows—the ones that will reach people in your immediate area—are hungry for guests.
Killer Marketing Opportunity: Combine the power of radio with the power of modern communication by getting on podcasts about your industry, or making your own podcast with advice about your expertise. 

Jason has contributed over 2,000 blog and magazine articles to publications local, regional and national. He speaks regularly at writing and business conferences. You can find out more about Jason at his website.

Friday, September 13, 2013

Happy to announce our new client projects this week!

• Boardroom Communications -- Ver Ploeg & Lumpkin, P.A. ad
• The Wasie Foundation -- web site updating
• The Las Olas Company -- web site updating
• Women in Distress -- Starfish gala save the date email
• The Fresh Squeeze -- logo identity
• Gold Coast Jazz Society -- annual gala logo and invite
• Regent Bank -- October newsletter

Thursday, September 5, 2013

6 Ways To Boost Your Business Relationship IQ


It's not just business savvy that makes for a great business owner. It's the way you relate to your customers that really drives success.
Small-business success often has little to do with acumen or product quality, but everything to do with the ability to successfully navigate relationships.
Like many small-business owners, Ashish Rangnekar, CEO and cofounder of BenchPrep, started his company on a shoestring.
“I didn't have a sales force or a million-dollar budget in the beginning,” says Rangnekar, whose company provides personalized, interactive educational courses on portable devices. “What I possessed was the ability to tell my story to potential customers and build those relationships.”
Rangnekar’s efforts paid off. Since starting in 2010, he has 30-plus clients, and his courses have been used by more than a half million students.
A small-business owner’s relational IQ—the ability to get along well with others, manage conflict and problem-solve—can be more important than his or her actual IQ, according to Van Moody, author of the The People Factorand professional speaker. Q
“Lasting success in the workplace depends on your ability to relate effectively with people,” Moody says. “Research shows that 60 to 80 percent of all difficulties in organizations stem from strained relationships between employees, not from deficits in skill or motivation. Small-business success often has little to do with acumen or product quality, but everything to do with the ability to successfully navigate relationships.”
Raise your relational IQ and increase business by keeping the following six tips in mind.

Make Working With You Easy

“Your customers and partners should never feel like maintaining a relationship with you is painful for them,” says Michael Weissman, founder and CEO of SYNQY, a company that specializes in growing new small-businesses and turning around brands with Internet marketing techniques.
“People immediately turn away from friction,” Weissman says. “Do everything you can to lower the emotional, logistical and financial costs of working with you. If you don't, your relationship might not be strong enough to withstand challenges from competitors. The truth is if a customer has two companies that both provide excellent service but one company is easier to work with, that company will get the job every single time.”

“ Increase Your Capacity for Empathy

The ability to understand where others are coming from goes a long way toward creating good business relationships.When I put out verbal or written communication, I consider what I have to say from a recipient's point of view and ask myself if I’m speaking to his or her needs,” says Phrantceena Halres, chairman and CEO of Total Protection Services, a certified security services company that protects infrastructure assets for businesses.
“I’ll inquire about the person's situation, including what he or she has already tried that hasn't been effective and why I'm being contacted,” Halres says. “Taking an interest in the person sends a positive message and gives me important information as to what to do and what to avoid.”

Have A Trustworthy Online Presence

Now that an increasing number of relationships are established digitally before you meet in person, it’s critical that you establish trust online instantaneously, Weissman says. “Ask yourself if your online presence is building relationships or is it just transactional?” he says. “It’s important for businesses to also be relational digitally.”

Make It Reciprocal

Don’t be a “taker,” says Moody. “It’s important to recognize when a relationship could use more of a giving spirit. When we think about what we can do for others instead of what we can do for ourselves, we get to the very heart of healthy, successful interactions. In a strong relationship, both people willingly give far more than they take."
The strongest relationships are mutual and synergistic, Rangnekar agrees. “People are much more interested in what you have to say when they realize that you truly understand what they need and want, and that you care.”

Have Patience

It took Rangnekar six months of relationship building before he secured his first educational publisher.
“Don’t expect to be best friends overnight,” he says. “Relationships take time. We worked for several months before securing that first publisher. Because we so patiently cultivated that relationship, not only did we land that company’s business, they referred us to more publishers.”

Maintain The Relationship

When it comes to business relationships, a lot of emphasis is put on starting relationships, but not a lot focuses on building those relationships for the long term, Rangnekar says. “I can’t emphasize enough the importance of maintaining your business relationships so they stay healthy and profitable for everyone.”
Keep these relationship-building tips in mind, and you’ll soon find yourself with increased business and happy customers.
Read more articles on customer service.
A freelancer since 1985, Julie Bawden-Davis has written for many publications, including Entrepreneur, Better Homes & Gardens and Family Circle.
Photo: iStockphoto

Wednesday, September 4, 2013

S.MARK Graphics Launches New Web Site for Ginsberg Shulman Law...

S.MARK Graphics launched Tuesday a new web site for the law firm of Ginsberg Shulman. It can be seen at the link below.

http://www.ginsbergshulman.com