The terms "creativity" and "innovation" are often used interchangeably, but they do not mean the same thing, writes Jeffrey Baumgartner. "Creativity" refers to the process of developing new ideas, whereas "innovation" involves the implementation of those ideas, he writes. Too many firms focus on creativity and ignore innovation, which is like coming up with a lot of cake recipes and never actually baking anything, he writes.
Saturday, October 19, 2013
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